Embarcadero Media Foundation readers, like the Bay Area, are unique in that they have different education levels, socioeconomic statuses, ethnicities, lifestyles, living situations and interests. Aside from visiting our website multiple times per week, they love to try new restaurants, explore outdoors, take on home-improvement projects and stay active in mind and body.
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Reach*
Digital Readers
| Website | Average monthly total visits |
|---|---|
| Palo Alto Online | 298,100 |
| Mountain View Voice | 324,700 |
| The Almanac | 327,100 |
| Pleasanton Weekly | 326,600 |
| Danville/San Ramon | 176,200 |
| The Six Fifty | 16,000 |
| RWC Pulse | 64,300 |
| Livermore Vine | 45,600 |
| Total | 1,564,200 |
Email Stats
| Newsletter | Opt-in Subscribers |
|---|---|
| Express Daily News Headlines | 67,700 |
| Weekend Express | 28,000 |
| Peninsula Foodist | 16,100 |
| The Six Fifty | 8,200 |
| Tri-Valley Preps Playbook | 2,000 |
*Stats as of January 2026
Print Readers
| Publication | Circulation |
|---|---|
| Palo Alto Weekly | 20,000 |
| The Almanac | 9,500 |
| Pleasanton Weekly | 9,500 |
Demographics
Age & Gender
Our average online reader is 50 years old and the average print reader is 60 years old. More than 50% of all readers are between 45 to 65 years old and 53% of them are women.
Gender
Age: Online
Age: Print
Education
Over 87% of our readers have at least a Bachelor's degree.
Housing
More than 7 of 10 readers own a home. 20% rent.
Household income
54.1% of our readers make between $100-$400k/year.
What they do
45%
plan on spending an average of $8,000 on home development and/or landscaping
65%
will engage in regular exercise
22%
plan to invest in continuing education
20%
will participate in Yoga or Pilates
75%
will travel
66%
plan to attend a museum
40%
will visit San Francisco and/or Monterey/Carmel
65%
eat out at least once per week and 20% of them plan to spend over $40 per person
How they read
70%
of our online readers visit our websites frequently (multiple days per week)
40%
of our online visitors also read our print papers regularly